This fun project was all about bringing the delicious flavours of the ice cream to life through eye-catching design. I focused on creating a bold visual identity that would stand out on shelves, using playful illustrations inspired by each flavour.

To add an extra layer of engagement, I made stop motion videos that highlighted the bright colours, fresh ingredients, and overall vibe of the brand. These short clips served as fun, scroll-stopping content to showcase the product in action.

From concept to final design, I balanced creativity with clarity—making sure the labels were both visually appealing and easy to read, while fitting seamlessly within dieline and brand guidelines.