The Scoop

My goal with this fun project was to capture the essence of the delicious flavours within while creating an appealing visual identity that would stand out on the shelves. The design process involved meticulous attention to detail, from conceptualization to execution. Drawing inspiration from the flavours themselves, I crafted a series of captivating graphics and illustrations that reflected the unique characteristics of each variant.

In addition to the label designs, I explored the dynamic medium of stop motion videos to further enhance the brand experience. Leveraging the playful nature of stop motion animation, I created captivating short videos that showcased the playful colours, fresh ingredients, and irresistible allure of the ice cream. These videos served as engaging promotional content, enticing customers with tantalizing glimpses of the product in action.

Throughout the project, I maintained a keen focus on both aesthetics and functionality, ensuring that the label designs not only captured attention but also conveyed essential product information clearly and effectively. By seamlessly integrating graphic elements with dieline specifications and branding elements, I achieved a harmonious balance between form and function.